We all know that Instagram is now at a point where everybody wants to try and become as famous as they can get. Plenty of people still just want to stick with a personal Instagram profile and share their content with their family and friends.
However, there are those that are ambitious enough to want to go viral and create a long-lasting community around their content. If you are an inspiring influencer, then you’ve got the drive and the grit, but you don’t necessarily know how to implement what you are trying to achieve.
Today, we are going to share some helpful tips with you on how to go viral on Instagram, so that you can reach influencer status, and you can connect even more people to your content.
1. Choose the Right Niche
You already know that Instagram is a massive platform, which means that there are all different kinds of hashtags, ideas, industries, and niches. To do well on Instagram, and to do well for a long time, you’ve got to choose your niche, and then focus on it and nothing else.
This is necessary if you want to be able to attract a specific audience and expand your fan base. For example, if you are a fitness trainer, then you’ll want to stick with your niche. You’ve got to be really clear about the niche that you have chosen, and what people can expect from your content.
Otherwise, they are going to be confused, your communication is going to be vague, and they will just move on to someone else.
2. Choose Your Target Audience
Once you have chosen the niche that you want to work with on Instagram, you’ve got to think about the target audience that you’re trying to market to.
Choosing the right Instagram niche should definitely be related to what you’re passionate about, but it’s also about focusing on your audience. Once you have chosen a niche, you need to think about the audience that is going to be interested in your chosen topic and then you need to work on keeping them engaged as much as possible.
The more you can focus on a specific target audience, the better your content is going to be received, because the people within your target audience are going to feel like your content has been created just for them.
3. Use Viral Instagram Hashtags
We all know how important Instagram hashtags are these days, especially when it comes to going viral on Instagram. In fact, you don’t really stand a chance of going viral on Instagram if you aren’t able to connect your content to the right hashtags.
The thing about hashtags is that you’ve got to come up with the right hashtag marketing strategy, otherwise you are definitely going to lose out on a massive opportunity to connect your content with your community. What we mean by this is you’ve got to make sure that you use a combination of popular hashtags, and not so popular ones at the same time.
Otherwise, you are going to be left in the dust, and people aren’t going to be able to find your content. Do a little bit of market research and see what your competition is doing when it comes to their hashtags. This is going to give you a really good idea of what kind of hashtags you need to be using.
4. Figure Out the Best Times to Post
So, you have created your first piece of content, and you are so excited about it and want to share it with your audience, that you just want to post it straight away. However, if you want to be able to have a serious impact with your content, you’ve got to think about when you should be posting it.
Is the majority of your audience on Instagram right now? There’s a good chance that they aren’t. The thing about Instagram is that it has a feature called Instagram analytics, where you can take a look at your profile page, and you can take a look at your audience.
You can see where the majority of them are online, and you can use this to your advantage. You can use analytics like these to work out when to post your content, so that most of your audience is going to see it. If you’ve spent the last few hours working on what you believe to be really good content, the last thing that you want to do is compromise it, or waste it by not posting it at the right time.
5. Make the Most of Instagram Analytics
We have already briefly touched on Instagram analytics, as they pertain to helping you find the best times to post your content on Instagram.
However, Instagram analytics are helpful for other reasons as well. Instagram analytics can help you keep an eye on what your target market is doing in general, and what kind of content they are enjoying, and what kind of content they aren’t spending too much time on.
Instagram analytics can help you with really important data, like the gender of your followers (male or female), the location, the age range, which posts they are interacting with the most, and their general interactions and impressions.
All of this information is vital if you are an aspiring influencer, and you are working out how to engage with your audience on another level. In order to access your Instagram analytics, all you need to do is go to your profile page, and select the insights button, so that you can see your Instagram analytics.
6. Partner with an Influencer
If you are somebody who considers themselves naturally competitive, then the last thing that you want to do is partner with another influencer within your niche.
However, this could be one of the best things you ever did when it comes to leveraging your position and becoming an influencer yourself. When you partner with an influencer within your niche, you can increase your social presence, and your niche.
Think about it, their target audience is very similar to yours, which means that if you can get your content in front of their audience, who is already really engaged with their content, there is a good chance that they’re going to want to check your profile as well.
The more you can maintain good relationships with fellow influencers, the better you are going to do on Instagram. At the end of the day, Instagram is a relationship-based platform, so the more you can connect with others the better your content is going to do.
At the end of the day, there are many ways that you can grow your presence on Instagram, especially if you’re trying to be an influencer.
It all comes down to your goals for your Instagram profile, and how you want to be able to connect with your audience. It’s also definitely worth working with us here at UseViral, where we are going to be able to help you boost your Instagram presence, so that you don’t have to worry about leveraging your content at the start, when there aren’t that many people interested in it.
We can do the hard work on our end, so that you can focus primarily on your content.