Marketing and Advertising Technology Trends for 2022

2020 came with Covid, forcing people to stay at home and spend more time on the Internet. And now, in 2022, we live in a digitalized world like never before. Online marketing has never been so popular and with new trends emerging every day, it’s important to know what drives our digital world.

Let’s dive in and discover the most important marketing technology trends for 2022.

AI

You may not have noticed it yet but AI is an inseparable part of marketing for many businesses. Voice search, automation tools, and most importantly, chatbots, are all created using AI technologies.

Businesses continue to widely use chatbots to communicate with their customers and it’s not surprising that chatbots are in 2022’s trends. But why?

Here are some advantages of chatbots:

  • Chatbots respond to customers 24/7.
  • They instantly respond to any inquiry. Customers don’t have to wait even a second.
  • They can communicate with several customers simultaneously.

Video

Video marketing continues to be one of the leading trends and it’s not going to give up its positions in 2022. According to video statistics:

  • Video is the number 1 source of information for 66% of people.
  • YouTubers upload 300 hours of video content to the platform every minute.
  • More than 2 billion people use YouTube – that’s one-third of all internet users.

As you can see, video is one of the most effective and widely popular ways to introduce products to consumers. And it’s not only about YouTube but also other social media channels. Other social media platforms also show higher engagement when it comes to video content.

5G

Do you think that it’s impossible to be more connected to the web? With 5G, revolutionizing the process of Internet connection, it is already very real today. You might still think that we have Wi-Fi, why do we need 5G? 

What is 5G anyway? 

5G is a cloud-based network that can connect people to the Internet faster than ever. What is different in 5G is that it doesn’t need cables or other infrastructure to connect you to the Internet. So, the Internet will become much faster and much more accessible to people than ever before.

For marketers, it means more people are connected to the Internet, so more importance on having an online presence on social media, blogs, etc. 5G will continue to be trendy in the upcoming years, so every marketer must know how to create better quality content and improve online presence.

AR

According to AR statistics, the AR market is continuing to grow. Many renowned brands are already using AR in their marketing strategies, like the Ikea App, which allows users to test how the furniture will look in their room, by using their smartphone’s camera.

AR allows to create personalized options for customers and lets them interact with the products simply by using their smartphones.

Moreover, according to the same statistics, by 2023 there will be an estimated 2.4 billion mobile augmented reality (AR) users worldwide. So investing in AR marketing will be a good choice for a lot of businesses.

Conclusion

These are the most significant marketing technology trends for 2022, which will surely continue to be impactful in the near future. So, if you’re not sure about how to develop your marketing strategy these trends will surely be useful to include in your strategy.

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