Hottest Instagram Trends in 2020 That You Can’t Afford Missing

Change is something that you can’t ever take away and on platforms like Instagram, change happens in the blink of an eye.

What was popular last year, last month, last week, or even yesterday has the chance to be replaced with something new.

I know it sounds crazy, but if you’re not staying on top of the hottest Instagram trends in 2020 and beyond you’re missing out on not only a lot of great content, but also a great opportunity to model that content and create Instagram gold for your personal brand or business.

Stay ahead of your competition with these top trending Instagram features in 2020.

Let’s dive in!

1. Instagram Stories

While Instagram changed the game when it came to social media and photo sharing, Snapchat changed the game when it comes to video and a different way of sharing content.

That being said, Instagram knew that this opportunity was a blessing in disguise and basically modeled Snapchat.

From that, Instagram stories were born.

And if you’re an Instagram regular then odds are you’re using Instagram stories (now more than ever) and have probably found it to be an enjoyable experience to not only reach your Instagram followers in another way, but also to consume content in a different way.

The feedback from Instagram users was and will continue to be extremely positive, so we highly recommend using Instagram stories if you want to use the hottest Instagram trends in 2020.

What is Instagram Stories?

Instagram stories is a snapchat like version of video publishing that let’s Instagram accounts post photos and videos that disappear in 24 hours.

Launching in 2016, Instagram stories was and will continue to be an immensely popular addition to the Instagram platform which is why we’re ranking stories as the number one hottest Instagram trend in 2020 (and beyond).

In my opinion, Instagram stories are here to stay for the long term.

What Features Does Instagram Stories Offer?

Based on the article by, the newest features for Instagram stories in 2020 are as follows:

  1. Instagram Create Mode: Allows people to create content without sharing any photos or videos
  2. Close Friends List: Post specific stories that are only sent to the people on this list
  3. Stories Donation Stickers: Collect funds and donations with the earnings directly sent to your account
  4. Shoppable Tags in Stories: An Instagram “Add To Cart” button
  5. AR Filters: Augmented Reality filters to “try products” before you buy
  6. Instagram Music Stickers: Lyrics stickers that play in your stories content
  7. Instagram Reels: 15 second video lips set to music sharing them on stories

2. IGTV (Instagram TV)

Instagram TV or (IGTV) was in an awkward stage for the platform when it was first launched.

I don’t think Instagram or their users really knew what the benefits of IGTV would be, right off the bat.

That being said, after some trial and error, IGTV has seemed to have found its footing and is happily chugging along as one of the hottest Instagram trends in 2020.

What Is IGTV Good For?

Our friends at Later had this to say, “Rather than producing one-off videos on a semi-regular basis, businesses and creators started creating TV-like “episodic” content centered around a specific theme or topic.”

One of the biggest positives for personal brands or businesses was that Instagram TV got your audience into the habit of coming back to your profile.

They go on to say that it starts to incorporate your business or brand into part of your audience’s week. Kind of like something that they start to look forward to.

That, in turn, has the potential to go organically viral since people are more likely to share that content with their friends and family.

Ways to Use IGTV:

  1. Share existing content to reach more people
  2. Create vertical video content geared toward IGTV
  3. Create an actual “TV Series” based around your business that people will enjoy
  4. Use the previews from IGTV content on your feed to get more eyeballs on your content

Make More Revenue Through Instagram Shopping

With the amount of users on Instagram and the proven engagement numbers that are typically so much higher than other social media channels, any brand or business should absolutely be using Instagram shopping.

Think of Instagram shopping as a way for your audience to purchase your products directly through Instagram.

If you want to make substantial amounts of revenue then this is something that should not be overlooked.

Over 130 million users are looking at shopping tags each month which means it’s an outlet you can’t miss.

How Do You Set Up Instagram Shopping?

In order to take advantage of the hottest Instagram trends (like Instagram shopping), you have to first set up your shop with the Instagram platform.

Think of it like an integration. In order for you to use the Instagram shopping feature you have to connect your shop to your Instagram.

According to Instagram, the Instagram shopping feature is only available to approved businesses in specific markets.

If you’re good to go with those terms, then there’s a few more requirements you have to meet.

  1. Comply with Instagram’s merchant agreement and commerce policies
  2. Have an Instagram business account
  3. Have a connected Facebook page
  4. Primarily sell physical goods
  5. Have your business account connected to a Facebook catalog

Once you meet those above requirements, Instagram asks that you submit your account for a review.

If you’re approved for this hottest Instagram trend, you’ll receive notifications from Instagram to finish the set up and start tagging products in your content.


Like I said in the beginning of this article, Instagram (and any other social media platforms) are platforms based around trending content.

So, when you’re trying to find the hottest Instagram trends in 2020 you have to remember that even if you find something trending right now, there’s a possibility that it could be “here today, gone tomorrow”.

Although, with the trends of Instagram I mentioned above, just know that those are more than likely here to stay for the long haul.

If you stick to these Instagram trends for your account then we can say with confidence that you’ll be able to reach more users and get more followers, and even sell more products or get more endorsements.

We want to hear you! What do you think will be the hottest Instagram trend of 2020?

Was there something that you used that dramatically increased your Instagram followers by using the hottest trend?

Also, what do you think is going to fall by the wayside and stop trending in 2020?

Have we missed anything?

Leave us a comment with your recommendations and feedback.

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