Instagram is one of the most entertaining social media platforms in the world. It has gained massive popularity ever since its launch, and it's easy to see why. Instagram is constantly being updated with many new features that make it even more exciting. One of these is the Instagram story.
The Instagram story was introduced in 2016 as an avenue for you to share all the moments of your day. Think of your Instagram story as a mini album. You can post lots of pictures and videos which will all be displayed in a slideshow format. Instagram stories allow you to post as much as you want all through the day.
Although the pictures and videos you post on your story have a short life span of 24 hours, they typically attract a lot of organic traffic. So this is a great way to engage with your audience.
As though the Instagram story feature wasn't exciting enough, Instagram now allows you to change the background colour of your stories. But what's the hype about changing background colours?
Should You Change the Background Colour of Your Instagram Story?
The simple answer is yes. If you want your stories to be more engaging and attract more attention, then sticking with the Instagram default colour is the last thing you should do.
Get creative and spice up your story by creating a more engaging background. You can even use a background colour that aligns with your branding. And if you want to explore your creativity, you can also upload a custom background from your camera roll. This will make your stories jump right at your audience and get them to view what you have uploaded.
How to Change the Background Colour on Your Instagram Story
If you want to customize the look of your Instagram story, the background colour is the best place to start. There are three different ways to change the background colour of your Instagram stories:
- Change the default background colour.
- Upload a pre-designed background.
- Change the background colour and include a picture.
Change the Default Background Colour
This is the simplest way to change your Instagram story background colour. You can change the background colour to any colour you desire. If you are running a business on Instagram, then we recommend using your brand colour.
Here's a comprehensive guide on how to change the background colour to solid colour:
- Launch the Instagram app and click "Your story." You will find this on the top left corner of your homepage, just below your profile icon.
- Take a new photo or upload any photo from your gallery. The photo you choose doesn't matter because the photo will completely disappear when you choose a new colour.
- Expand the three-dot menu at the top of the screen and click on "Draw."
- Choose any colour you want to use as your background.
- Once you have chosen the colour you want to work with, tap and hold anywhere on the screen. This will automatically change the entire image to the solid colour you have selected.
- Once you have changed the background click on "Done." This will take you back to the primary editing page where you can include stickers and text, and use other tools as desired.
Changing your background colour to a solid colour is super easy. Once you get acquainted with these steps, you can complete this process in just a few seconds. But if you want to get extra creative, a solid colour background might not work for you.
This takes us to the second method of changing the background colour on your Instagram story.
Upload a Pre-Designed Background
Changing your Instagram story background to a solid colour gives you a plain canvas to work with. Depending on your brand, you might need to express your creativity. In this case, changing your background to a pre-designed branded image should suffice.
Follow this easy tutorial to get started:
- Launch the Instagram app and click on "Your Story" at the top left corner of your homepage.
- Select a pre-designed image from your camera roll.
- Add the image to your story.
- You may add some extras such as filters, stickers, and text.
If you've never tried this method, you may be wondering where to get a pre-designed image from. Whatever image you decide to use must align with your brand. There are different apps and websites where you can design a branded image. But if you want a professionally designed image that will help your brand stand out, Canva is the perfect tool for you.
Change the Background Colour and Include a Picture
You can change the background colour of your Instagram story and add a picture to it as well. Follow these simple steps to get started:
- Launch the Instagram app and click on "Your Story" in the top left corner of your homepage.
- Take a new photo or upload any photo from your camera roll.
- Expand the three-dot menu at the top of the screen and click on "Draw."
- Choose any colour you want to use as your background.
- Tap and hold the screen for a few seconds. This will automatically change the image to the new colour you have chosen.
- Minimize the Instagram app and open your gallery.
- Locate the pre-designed picture you want to include in your story, open the menu and copy the photo.
- Return to the Instagram app; the picture you have copied should pop up in the bottom left corner with the option to "Add Sticker."
- The "Add Sticker" option will disappear after a few seconds. So if you don't get a chance to click on it, tap and hold the "Add Text'' function to reveal the " Paste" option, then paste the image you have copied.
Now you know how to change the background colour of your Instagram story, so the next time you want to share a story, be sure to spice it up with an eye-catching background!