We live in the age of social media and yet many of us know only the more popular ones: Facebook, Instagram, YouTube, and TikTok.
However, there are other social media networks out there, dedicated to specific niches, that can be very effective for your business growth. Clubhouse is one of them. Let’s find out what it is and how you can use it for your business.
What is Clubhouse?
Clubhouse is quite new in the world of social media. It was launched in 2020 and what makes it stand out is that it allows users to communicate through audio chat rooms.
This app was created during the pandemic and its main aim was to help users from all around the world to communicate and pass the time.
However, quarantine is over, and Clubhouse is still doing well. Businesses have noticed it and started making the most of the platform to enhance their popularity.
Compared to other social media, Clubhouse can provide your business with a serious advantage: being a younger platform.
This means the competition is still low – at least, it isn’t as high and challenging as it is on Facebook, Instagram, or similar apps.
This is why you should use Clubhouse to promote your business. But how?
How to use Clubhouse for your business
If you have a small business and you want to attract new clients to Clubhouse, then definitely make the most of the tips below. If implement these tips, you have a good chance of beating the competition, getting noticed, and increasing traffic to your website.
1. Optimize your Bio
Users on Clubhouse can set up their bio so that other users can check it to find out more about them. If you are joining the platform with your business, your Clubhouse bio becomes, of course, your business bio.
Make sure to optimize your Clubhouse bio to increase the chances of attracting people’s attention.
Keep it simple and keep it concise. Do not use long and complicated sentences and try not to show off too much.
Keep in mind that the user who reads your bio needs to understand who you are and what you do, without it taking up too much of their time.
2. Find your audience on clubhouse
Clubhouse is a big platform that brings together different people from all around the world. As you know, when you deal with marketing, it is essential to make sure that your message is aimed at a specific audience.
If you want to promote your business on Clubhouse, make sure you identify the most relevant niche or niches for you to target.
When you’ve identified who your target audience is, finding them on Clubhouse is pretty easy.Just find a chat room where your target audience is and join it.
3. Network is key
Just being on the platform isn’t enough. If you want to run effective marketing campaigns on Clubhouse, you need to build a solid network around your business.
How do you create a network like this? Start by getting in touch and connecting with people that show an interest in your business’ niche.
Also, join clubs and chat rooms and grow your presence on them before using them for promotion.
Always keep in mind that, before drawing them in, you need to offer your target audience something. Provide them with advice, and expertise on the platform so that you can build a network and a community around your brand.
Now, you can start promoting your products or services.
4. Brand identity
One important strategy to implement on Clubhouse with your business is building your brand identity. You can build your brand identity by mentioning your brand’s name often (but always when it’s relevant) in your bio and in your communication with others by connecting with other people that are active in your niche, and by joining rooms where people discuss your brand or the services or products you provide.
Brand reputation goes with identity. Pay attention to every interaction so that, over time, you build a strong reputation. This can be time-consuming at the beginning, but it’ll pay off in the long term.
5. Virtual events
By holding virtual events, you can increase your audience engagement. Doing so is extremely easy; you can schedule live rooms and use them to connect with your audience, share knowledgeand awareness, and – of course – promote your products or services.
6. Create a club
As the name suggests, Clubhouse is a platform where communication is held between a number of users. Rather than having private one-to-one conversations, users on Clubhouse join the same chat room (club) and share their thoughts, experiences, and more.
Other than joining other users’ rooms, especially when you start growing your audience and building a community around your business, you should create your own rooms (or clubs) that other users want to join.
This is an effective way to build your brand’s reputation and create a professional image of your business on Clubhouse.
7. Stay focused
Just like all social media, being on Clubhouse can become overwhelming. There is so much content, and the competition is higher than ever.
So, make sure you remain focused. You’re using the platform to promote your services and products, so try to stick to this goal as closely as possible and try not to veer off track.
8. Invite guests
Other than creating rooms, you want to make sure you have something to say, and something to offer to your audience.
Having guests speaking in your rooms is one of the best ways of creating engaging content, so that you can easily beat the competition and get your business the attention it needs.
9. Multiple social media
Do not limit yourself to just using Clubhouse. It can be incredibly effective, but you should not be use Clubhouse and nothing else.
Facebook, Instagram, and YouTube are still places where the majority of online users are, so make sure to grow your brand across all platforms. You can alsouse your presence on other social media to bring awareness and attention to Clubhouse.