With the help of the strategies we will discuss below, you can write YouTube video titles that increase your channel’s views and popularity.
Your strategy for writing YouTube video titles might be the major factor in determining your channel’s success.
Every day, more than 122 million people use YouTube, watching more than 1 billion hours of content. These figures can help you understand the level of competition you face. It isn’t easy to come up with catchy YouTube titles.
But to create a profitable YouTube channel, you need to incorporate this aspect into your overall strategy.
Your video titles directly impact viewers, watch time hours, engagement rates, subscribers, and YouTube’s search engine, which bases its suggestions on video titles.
With this in mind, whatdistinguishes an appealing and interesting YouTube video from one that’s not?
How can you make sure that consumers will connect with your titles and want to click on your video? The truth is that each video has different requirements for what makes a great YouTube title.
As a result, the first thing you should do is think about the kind of content you are publishing.
Are you hoping to use your work to inspire, entertain, or educate people? Do you prefer videos with emotional themes, or are yours more formal and professional in tone?
Working this out can make it easier to figure out what kind of titles you need to be coming up with.
How to Create Engaging YouTube Video Titles
Engaging video titles can boost your YouTube views, increase your subscriber base, and help you create a more successful channel.
Below is a beginner’s guide to creating high-impact video titles. Here are the steps you should take to increase views and engagement:
1. Craft a title that corresponds to your content
The first step in increasing views is to ensure your titles correspond to your content. You are doing a disservice to your channel if you create a video and give it an irrelevant title.
Most of the time, keeping things simple is the best approach. A simple, clear title that accurately describes your content will always do well in the eyes of your audience.
Titles can lose theirimpact as they become more complex and harder to interpret. Keep things straightforward, and you’ll increase your views.
2. Give your audience what they want
Writing captivating video titles requires you to put yourself in the shoes of your target audience and think carefully about what they want.
Take a moment to consider their reasons for visiting YouTube in the first place. What are they hoping to find? What search terms are they looking up, and why are they choosing to watch a video?
Understanding your target audience is really important. You will have a greater chance of being able to offer them something that your rivals can’t if you do this.
Remember that many other creators are vying for your audience’s attention, so you’ve got to find a way to do better than them.
3. Be Aware of Your Title Length
Ideally, there is no standard length for a YouTube title. But, it has been discovered over time that shorter is preferable. Try to limit the length of your video titles to 60–70 characters.
You might occasionally need to be a little more detailed, but generally speaking this is a good rule to go by.
Most prefer concise titles because they are simpler to read, but if you need your title to be slightly longer, this isn’t going to set you back completely.
4. Conduct a keyword study
It’s crucial to use effective video SEO techniques to influence the YouTube algorithm. Generally speaking, this starts and ends with including the right keywords in your titles, video descriptions, and other content associated with your channel.
The essential term here is “relevant”; resist the urge to use keywords just because they are trending.
Keyword research is necessary to find out what your target audience is looking for. Video titles like this typically attract more views.
5. Make the most of numbers (Listicle-Style)
Nobody really knows why people are drawn to listicles. Your listicle-style videos will be more visible due to their popularity, which elevates them in the search results.
There are a number of effective ways to take advantage of listicle style videos. For example, “10 Ways to…”, “8 Things You Never Knew About…”, “Six Shocking Things I Found Out About…”, and so on. List-type material is worth including on your channel since it makes it easy for your target audience to know what they are going to get when they click on your video.
6. Start the title with your keyword
Always start your video title with your primary keyword. Include it as early as possible in the text if you can’t use it as the first word. You will be able to rank well for this particular keywordif you do this.
The secret to gaining more views is keeping everything simple and straightforward. Your video titles will be successful if they are concise, direct, and built around your primary keywords.
Remember to include your keywords in the remaining content, especially your video and channel descriptions.
7. Use a single uppercase word
This tactic has the potential to be both useful and annoying. However, it remains efficient in attracting more viewers. For example, “With ONE easy technique, I won the entire game!”
Nevertheless, it’s a strategy that shouldn’t be abused. Sometimes putting one word in all caps in a video title makes it seem like something important. However, if you consistently employ the same strategy, your audience will start to get sick of it. As a result, try to keep a balance when using uppercase in your titles.
8. Avoid clickbait
You should never resort to using clickbait titles. Clickbait is a cheap method for gaining a lot of views in a short amount of time. However, the people that click on your videos aren’t likely to click again.
Additionally, YouTube itself does not condone clickbait. If you are found to be using clickbait titles, you risk being suspended from the platform, making it impossible to regain your reputation.
9. Include Powerful and Emotive Words
Using powerful, evocative language can be beneficial. Emotive words immediately elicit a reaction from the reader because of their force and impact. Examples of these adjectives include “wonderful,” “extraordinary,” “unbelievable,” “shocking,” “devastating,” and so forth.
For instance, “A Three-Step Recipe for Great Brownies” will never outperform a video named “Delicious Brownies in Three Simple Steps.”
It involves taking your video’s content and presenting it in a manner that evokes emotion in the audience. However, like our other tips, try not to overdo it.
10. Use relevant hashtags in the title content
On YouTube, hashtags have a huge impact. They help classify your content and inform the YouTube algorithm of the subject matter of your videos.
Your focus should be on visibility if you want to expand your channel. Specifically, how simple it is for users to find and access your content?
Your hashtags must be as relevant to your content as possible. Including hashtags in your video titles is a great way to connect more with your target audience, you’ve just got to make sure that they are as specific as possible.
If they aren’t then you risk getting viewers that don’t actually want to view your videos.
11. Match Your Titles and Thumbnails
Your thumbnails and titles work together to determine who clicks on your videos. This is the first impression that you give off, and it’s really important that you get it right the first time.
You need to make sure that your title and your thumbnail match up. The video title should accurately reflect the thumbnail, and vice versa.
Your audience needs to know what it can expect when it clicks on your video, otherwise they are going to be disappointed.
12. Employ a Powerful Call to Action
CTAs do not always have to be used in conjunction with things like video descriptions. You can even incorporate them into the titles of your YouTube videos to encourage your target audience to take a specific action.
The most well-known CTAs, for instance, are “Check this out,” “Learn more,” “Watch this,” and “Discover,”. With your titles, you’re telling viewers what to do rather than simply showing them. This technique has the potential to be efficient and increase your views.
13. Use bracketed words
Using brackets around some of the words in your titles can be beneficial. According to some popular YouTubers, using terms in brackets has increased their click-through rates by as much as 38%.
Examples of this strategy include “How to Destroy your Competition on YouTube (10 FreshTips)” and “The Best Chocolate Cake Recipe (Just Five Ingredients)”.
14. Use more “How To” headings
Always begin any educational or instructional video you publish with “How To…”. This is donefor two reasons, the first of which is to market the instructional nature of the video.
Your audience can tell immediately that the video is going to teach them something when it begins with “How To…” They will click through if they want to learn more.
Secondly, “How To…” titles let YouTube know the nature of the content you’re producing. Millions of users type “How To…XXX” into the search box on YouTube every day.
Make your content as search-engine-friendly as possible if you want people to find and watch it.
15. Research Your Rivals
Determining how your competitors approach their YouTube marketing is something that can really help your YouTube channel.
It’s also important to consider what they do to maintain the engagement of their audience and steadily increase their views. Keep an eye out for how similar videos to yours are titled.
Check out their most popular videos and how their thumbnails stack up against yours to see if there are any patterns you can pick up on.
Take a hard look at their ten most liked videos to date and work out why. This way, you can apply the same strategy, and do as well as them.
Conclusion
Always keep an eye out for how your channel is doing, and where you could make improvements. With the tips and tricks above, it’s easy to create video titles that are captivating, and are going to draw more of your audience in.
Also, keep an eye on how your videos perform, so that you can work out what your audience is most wanting to see when they visit your YouTube channel.
Identify the videos that performed the best and figure out why. Use these videos as models for increasing your output, and improving your titles, descriptions, and other information.
Trial and error is part of this process, and it takes time. However, it will be a lot simpler for you to figure out what makes for excellent titles, thumbnails, and descriptions if you keep an eye on the performance of your videos, and you take a page out of the article that we have written above.
When you focus on what’s going right for your channel, and how you can improve what’s going wrong, you give yourself a really good chance of doing well on YouTube in general, andconnecting your videos to the right audience. The more effort you can put into your YouTube video titles, the better they are going to resonate with your audience.