If you are looking to strengthen your social media presence and increase awareness about your brand, you need to take advantage of one of the most popular social networking platforms.
You’ll already know big names such as Facebook, Twitter, and Instagram out there, but another app that’s achieved this level of popularity is TikTok. As you may have already noticed, TikTok has taken the world by storm.
Despite being launched in 2016, TikTok did not become popular until recently. Now, whenever you see a short and captivating video on the internet, you’ll most likely find a TikTok handle associated with it. This means that TikTok is gaining more and more popularity every day.
Everybody wants to join this fast-growing platform, either as a content creator, or just to connect with their favourite brand influencers, celebrities, and companies. TikTok has many great opportunities to offer, which is why you need to make the most of this platform.
Benefits of Gaining More Followers on TikTok
With a monthly population of over a billion active users across 150+ countries, TikTok is where you’ll find a vast global audience for your page. If you want to be successful on this platform, the first thing you need to do is to build a large community of followers. 
The more followers you have, the more credible your brand will appear on TikTok. This is because people want to associate themselves with a popular brand that already has strong social proof.
Another reason why you need more followers on TikTok is that it gives your brand more exposure. When you have thousands or millions of followers instead of just a handful, your posts will become more visible to other users who are not following you.
Having lots of followers increases the likelihood of getting featured in the “For You” section, which ultimately drives more traffic to your profile and naturally increases your follower count.
Finally, when you have lots of followers, you’ll be one step ahead of the competition. Most of your competitors are already on TikTok, so when you have more followers than them, you’ll be sending a positive signal to your audience.
There are no shortcuts to take you from zero to hero on TikTok. However, there are some marketing strategies you can implement if you want to get more followers on this platform.
Strategies to Increase Your Followers on TikTok
There are several ways to safely increase the number of followers you have on TikTok. You can choose the strategies that work best for you and your brand. However, if you want to grow your account significantly, we recommend trying out all of these strategies.
1. Be Original
When you see other people on TikTok succeeding in their niches, it might be tempting to copy them. You might think that following the crowd is the best way to rise to fame on TikTok. But this is far from true. Think of something unique you can do for your audience.
Try to figure out what your competitors are lacking. People are tired of seeing the same old thing. People love originality. So, if you can keep your audience entertained while still being you, you are already on your path to success.
2. Come Up with Exciting New Challenges
TikTok is all about fun. One thing about this platform is that everyone loves a good challenge. If you want to increase your follower count, you can simply come up with a new challenge. Make sure it’s fun and engaging, and you’ll see people flocking to your content.
When you do come up with a new challenge, be sure to create a hashtag for it, and you’ll see your account growing as more and more people take part in your challenge.
3. Use the Right Hashtags
Hashtags are an important part of TikTok, as well as other social media platforms. If you have been posting on this platform, but you do not optimise your posts with the right hashtags, then you have definitely been missing out on opportunities to expand your reach even further.
When you use the right hashtags that are optimised for the TikTok search engine, your posts will reach a vast audience. This will drive traffic to your account, and if your posts are exciting enough, your follower count will grow significantly.
4. Promote Your Posts on Your Other Social Media Accounts
Cross-promoting your posts on other social media platforms is a proven way to gain more followers. If you have a TikTok account, chances are you are already on other platforms such as Facebook, YouTube, Instagram, and Twitter.
Using these platforms, you can easily share your posts and drive traffic to your TikTok profile. When promoting your posts on other platforms, we recommend using hashtags to increase your reach. By using the right hashtags, you’ll be displaying your posts to interested people who have searched for your content.
5. Promote Your Brand on TikTok
TikTok allows users to grow their accounts using the Promote feature. Once you promote your content, you’ll have a higher reach which ultimately means more brand awareness and more followers. With this cost-effective promotional tool, you can reach up to 1,000 unique users for as little as $10.
6. Buy TikTok Followers
This is the fastest way you can gain more followers on TikTok. While there are many websites where you can buy TikTok followers, we, of course, recommend you try UseViral.
Pricing starts at $2.66 for 25 followers. And, depending on your needs and budget, you can buy as many as 100,000 followers.
To get started, choose the package you want, provide your TikTok profile URL, and checkout securely.
Conclusion
With over a billion users, TikTok is one of the most popular social networking platforms in the world. Therefore, if you want to strengthen your social media presence and create more brand awareness, you need to be active on this platform.
Implementing the free and paid strategies in this article will help you drive more traffic to your account and increase the number of followers you have.