Twitter is one of the most active social networking platforms in the world, so it has a high concentration of your target audience. If you’ve never pinned a tweet, then you’re missing out on an exciting way to optimise your Twitter profile for success.
Pinned tweets are tweets that are static at the top of your Twitter profile. When somebody visits your profile, your pinned tweet is the first thing they see.
As long as these tweets are pinned, they will remain at the top of your profile, regardless of how many other tweets you make.
Pinned tweets are an essential aspect of your Twitter profile. However, if you’ve never seen this feature in use, you may have limited knowledge of its benefits. So, in this article, we’ll tell you why you need to pin tweets and how to do it.
Benefits of Pinning Tweets to Your Twitter Profile
A pinned tweet can help you attract relevant followers. When you use a pinned tweet that is relevant to your brand, you will be attracting followers that are relevant to your industry, and at the same time, you will be repelling people who are neither interested in your industry nor your brand.
This creates the need to be strategic about your pinned tweets. Your pinned tweets need to convince people to follow you.
They should also build an instant connection with the people you want to attract. If your pinned tweets meet these two conditions, you will be increasing your chances of building more targeted connections.
Another benefit of pinning tweets to your Twitter profile is that it can help you drive organic traffic to your web page. Research has shown that the pinned tweet is the most clicked section of your Twitter profile, and it has the most engagement.
So, if you want to strategically increase your click-through rate (CTR) without spending hundreds of dollars on expensive Twitter ad campaigns, pinning a post with the link can help you out.
Finally, pinning a tweet is a great way to promote your content, get more visibility, and inspire action. For example, you can pin a tweet about your latest blog post and redirect users to your web page. Alternatively, you can also pin a tweet with a URL redirecting to a download or purchase link for digital products, physical products, and even services.
If you are a content creator on video-based platforms such as YouTube and TikTok, the pinned tweet feature is a great way to create awareness about your latest posts. And if you’re running a sale, this is also a great way to announce your offers or a coupon code.
There are countless things you can do with a pinned tweet. However, you need to plan an effective content strategy that aligns with your goal. Once you have a content strategy in place, you can amplify your content and inspire the action you desire.
How to Pin Tweets to Your Twitter Profile
When the pinned tweet feature was first introduced, only advertisers had access to it. Recently, Twitter has modified this feature, so you can now pin tweets to your profile even if you are not an advertiser.
Pinning a tweet is an easy process that can be done in as little as one minute if you follow the steps below.
- Log into your Twitter account and navigate to your profile.
- Make a new tweet or scroll through your profile to find the tweet you want to pin.
- Click the three-dot menu on the right side of the tweet and select “Pin to Profile” from the drop-down menu.
- You will receive a pop-up message informing you that the pinned tweet “will be at the top of your account and replace any previously pinned tweet.” Click the “Pin” button to continue.
Now, whenever someone visits your profile, your pinned tweet is the first thing they will see.
How to Unpin Tweets from Your Twitter Profile
Unless you have pinned an evergreen tweet, you will need to unpin the tweet after it has served its purpose. For example, if you pin a tweet about a coupon code, you need to unpin it once the code expires.
Unpinning tweets from your profile is just as easy as pinning them. If you follow the right steps, you can do this in less than one minute. Here is a step-by-step method to help you get started.
- Log into your Twitter account and navigate to your profile.
- Click the three dots on the right side of your pinned tweet, then select “Unlink from Profile” from the drop-down menu.
- You will receive a pop-up message informing you that the pinned tweet “will no longer appear automatically at the top of your profile.” Click the “Pin” button to continue.
Can You Pin Somebody Else’s Tweet on Twitter?
Twitter currently does not have the option to directly pin somebody else’s tweet to your profile. However, if you quote the tweet, then you will be able to pin it to your profile. You can do this by following five easy steps.
- Log into your Twitter account and choose the tweet you want to pin to your profile.
- Tap the retweet icon below the tweet. Click on “Quote Tweet.”
- Input any text you want. You can add your own opinion here. However, if you want the quoted tweet to look like a regular retweet, a simple period or an emoji should suffice.
- Click the three-dot menu on the right side of the tweet and select “Pin to Profile” from the drop-down menu.
- You will receive a pop-up message informing you that the pinned tweet “will appear at the top of your profile and replace any previously pinned tweet.” Click the “Pin” button to continue.
Now you know a simple hack that can help you pin somebody else’s tweet to your profile! Pinning tweets to your profile is easy, fun, and convenient. So, the next time you make a tweet that deserves more visibility, don’t forget to pin it.