How to Rank Your YouTube Video using Keywords

If you are an aspiring YouTuber, then one of your biggest goals will be to get your videos ranked in the trending section. Of course, the fact that this is one of your biggest goals on YouTube means that it isn’t easy to achieve. 

If it was, then everybody would be able to gain a spot on the YouTube trending section, and there would be too many people to recommend. This position is so coveted, that you’ve got a massive amount of competition, even if you fall within a pretty obscure niche. 

The bad news is that you’ve got to put a lot of work in to achieve this, but the good news is that we have tips and tricks to help you get your YouTube video ranked on one of the most popular video streaming platforms in the world. 

Let’s take a look at how to rank your YouTube video, so that you can make your content go even further.

1. Make the Most of YouTube Keyword Research

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The first thing that you need to make sure of when you are getting your video ranked on YouTube is making sure that is in demand. You need to choose a topic for a video that has a high number of searches on YouTube, as well as other search engines. 

It is really important to do keyword research. Looking for the best keywords is really important when it comes to YouTube SEO. This can help you enhance the reach of your video and boost its rank. 

The more you can be accurate with your target keywords, the easier it is going to be to connect your video to the right people who want to watch it, and to get featured in the trending section. 

The great news is that all of the keywords that you choose are going to be searched for by your audience, so this is going to make it really easy for them to connect to your content.

2. Upload a High Retention Video

One of the best ways to rank your YouTube video and create content that people are going to want to interact with and find through the trending section is to create longer videos, that are going to keep the viewer engaged. 

This can increase the average watch time of your channel, as well as other crucial statistics. Don’t forget that audience retention is something that you need to take into account, in order to strengthen the reach of your videos. 

With this, you need to be able to optimize your videos, and make sure that they are as engaging as they can be.

3. Video Optimization

Another really important factor when trying to rank your YouTube videos is to optimize your YouTube video, so that is going to be easily discovered by more people and receive more engagement. When we talk about video optimization, we mean adjusting your video, so that it has been connected to the right people for it. 

This includes thinking about the description and title of your video. You need to make sure that you embed the right keywords in the description and title of your video, so that you can increase its search ability. 

As a result, people are going to easily be able to find your content, because it is going to come up at the top of video results, which is going to increase its rank.

You also need to think about relevant tags, and adding these to your video, so that it is optimized for success. When you add relevant tags to your videos, this increases the discoverability, and searchability of your content. 

You need to make sure that you do a thorough search of all trending tags within your niche, and then add these to your videos. This is going to boost the views of your videos, as well as enable them to be ranked better when it comes to other videos within your industry.

4. Make the Most of Hashtags

You probably already know this, but hashtags are really important when it comes to social media in general, especially YouTube.

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They are the lifeblood of social media, so you need to make sure that you use hashtags properly, so that you can increase the engagement and reach of your videos. The algorithm is going to analyze hashtags to work out the niche of a specific video. 

Once it’s done this, it is going to recommend that video to an audience, based on the hashtags that you have used. If you haven’t used hashtags that are relevant to your audience, then there is no way that you’re going to be able to connect your video content to the right audience.

5. Create the Right Thumbnail

What is one of the first things that people see when they go to your YouTube channel, or find a video to watch in the trending section? 

They see the thumbnail. This is their first impression of your video, and this is why it is so important to make sure that your thumbnail is attractive and appealing, so that people are tempted to click on your video. 

You need to make sure that your thumbnail accurately relates to the content of the video, which means that it can’t be misleading. You also want to make sure that it is simple, so it is easy for people to work outwhat they can expect if they click on your video.

Final Thoughts

It is easier than you think to rank your videos on YouTube, but due to the competition, you’ve still got to put the work in. 

how-to-rank-your-youtube-videoAs you can see from the tips and tricks that we’ve gone over above, there are many ways that you can optimize your YouTube videos for success, you’ve just got to be strategic about how you do it. 

When you have thought about all the different aspects of optimizing your YouTube videos for success, you come closer to being ranked on YouTube, and being taken more seriously by your audience.