Ever since its launch in 2011, Snapchat has been a popular platform for sharing photos, text, and short-form videos. With a global reach of over 330 million daily active users, it was only a matter of time before business owners discovered this marketing gem.
Over time, Snapchat has evolved into a platform where businesses market their product or service. You can promote your brand on Snapchat from as little as $5 per day, which has attracted thousands of business owners and digital marketers.
But, regardless of how much you spend on ads, your content can only see real engagement if you have a lot of subscribers. Having a large list of subscribers is your one-way ticket to growing your business on Snapchat.
If you’re new to Snapchat, the subscribe button might be something you’re not used to. However, it isn’t that different from the subscribe buttons you may have encountered on other social networking platforms.
In this article, we’ll not only give you a breakdown of what the Snapchat subscribe button is, but we’ll also walk you through the steps of getting a subscribe button for your account.
Where Can You Locate the Subscribe Button on Snapchat?
Thanks to Snapchat’s trademark yellow colour, the subscribe button isn’t hard to spot. The button contains the text “subscribe,” which is written in bold font on the right side of a bookmark icon. You don’t have to look too far to find the subscribe button.
It’s located underneath a person’s username and profile picture, which is the perfect placement for CTAs. Now that you know what the subscribe button looks like and where to find it, let’s dive into the process of getting it for your Snapchat profile.
As you may have already noticed, not every profile on Snapchat has a subscribe button. This is because there are two conditions for gaining access to this feature.
The Snapchat subscribe button is available only to public accounts and creator profiles.
Create a Public Profile
If you’re looking to get a subscribe button for your Snapchat profile, the first thing you need to do is to make your profile public.
If your profile is not already public, you can easily fix this. While it’s easy to create a public profile, there are a few requirements you need to meet:
You must be at least 18 years old.
Your Snapchat account must be at least 24 hours old.
You must have at least one friend who you are subscribed to also.
Once you have covered all of these, you are eligible for a public Snapchat profile. Creating a public profile is easy and can be done in less than two minutes.
To get started, click your avatar, navigate to the “My Profile” section, and click on “Create Public Profile.” Finally, click on “Get Started.”
That’s all you need to do to create a public profile on Snapchat. Now you can build your audience, gain subscribers, and even share your public profile on other popular platforms.
Become a Creator
Getting a subscribe button on Snapchat is something that a lot of people strive for. When you have a subscriber button on Snapchat, anyone can subscribe to you at any time.
But the question is, why should someone subscribe to you?
People will only subscribe to your account when they are interested in what you offer. When you offer something of value, your target audience will want to stay updated, so they never miss any of your posts. Snapchat wants to keep their users updated with relevant and valuable content that will encourage them to use the app multiple times in a day.
Therefore, it only makes sense that you get rewarded with the subscribe button when you become a creator.
However, just like creating a public profile, there are requirements you must meet if you want to become a creator on Snapchat.
You must have a public profile.
Your profile must be at least one week old.
You must be at least 18 years old.
You must have at least one friend you are also subscribed to.
Once you meet these requirements, you can become a creator on Snapchat. Now, you can start posting content consistently and become eligible for your subscription button.
Consistent Content is Essential
As we’ve already mentioned, Snapchat prioritizes accounts that keep people engaged with valuable, relevant content. This makes sense, considering that Snapchat is all about entertaining people, and keeping them entertained.
If you want to be considered worthy of the Snapchat subscribe button, you need to post content consistently. This means updating your profile with new content at least once a day.
The more often you post, the better. Understandably, it takes time to generate quality content your audience will love.
However, to become a valuable creator on the platform, we recommend posting at least once a day. Familiarise yourself with all the features Snapchat has to offer.
This will increase the overall visibility of your posts. If you run a business, you can create awareness of your brand or products using stories, videos, and even the Spotlight feature.
Consistent content creation brings you closer to being able to get the subscribe button. However, the results are not as immediate as you might want them to be.
In order to get the subscribe button, Snapchat will have to analyse your activity for a period of time and determine if you are worthy of it. This usually takes time, but in the end, consistency always pays off.
Final Thoughts
Getting a subscribe button on Snapchat is a unique feature that sets you apart from millions of other users and allows you to grow your business. Adding the subscribe button to your profile doesn’t come easy, but it is possible.
If you post quality content daily, it will only be a matter of time before your consistency earns you the Snapchat subscribe button.
