TikTok was launched in September 2016. Within one year, the app already had over 65 million worldwide users, making it one of the most popular platforms for sharing short-form videos. Now, TikTok boasts over one billion monthly active users.
This implies that approximately 21% of the population of active social media users are on this platform.
Business-savvy individuals are using this popularity to their advantage. So, there are more businesses on TikTok than ever before. If you’re running a business on TikTok, the possibilities of expanding your reach are endless.
However, for you to maximise your chances of success and make the most of this platform, there are certain milestones you need to reach.
Earning the TikTok verification badge is one milestone you should aim to reach. So, in this article, we’ll tell you how to get verified. But, before then, let’s discuss the reasons why you should consider being verified on TikTok.
Benefits of Being Verified on TikTok
If you don’t know much about the verification badge, you might think it’s just an aesthetic asset to show off on your TikTok profile. Well, that’s not entirely wrong. Being verified gives you something cool to show off. Think of it as a seal of approval from TikTok.
A verification badge goes ahead of you to tell your audience you run a legit business. This is because TikTok verification doesn’t come easy. To earn the badge, you need to prove you are authentic, credible, and legit. Your audience will be able to trust you because there are no chances of being scammed if they pick a verified brand.
Another reason why you need to get verified is that it distinguishes you from fake accounts pretending to be you. If you are a public figure or a popular brand, you probably already have to deal with several fake accounts reposting your content.
By being the TikTok verification badge, you will stand out as the authentic brand among the fake accounts. This will make it simple for your audience to identify you, and this minimises their chances of being scammed.
Being verified on TikTok also takes you one step ahead of the competition. By earning this badge of approval, you will be positioning yourself as an authority in your field, and this will drive more traffic to your account, making your popularity soar.
So, if you want to improve your visibility, authenticity, and authority, TikTok verification is the best solution for you.
How to Get Verified on Tiktok
Unlike other social networking platforms, you can’t request verification on TikTok. instead, TikTok analyses your account to determine if you are eligible for verification, and then they will reward you with the famous blue seal of authenticity.
TikTok wants to build a community based on trust, so a verification badge is not automatically awarded to all users. You have to earn it by proving you are trustworthy and authentic. Here are some practical steps that can help you increase your chances of being verified on TikTok:
- Be Active
TikTok expects you to invest your time in your career as a content creator. This means that you have to post consistently. The more videos you upload, the more your chances of being noticed by the TikTok algorithm.
However, being active requires more than just posting consistently. You need to actively engage with other content creators as well. This requires watching their videos and commenting on them.
- Know Your Audience
If you want to succeed on this competitive platform, you need to put your best foot forward. This means creating content your audience will love. However, you can only achieve this if you know your audience.
To know your audience, you must find your niche first. Then you can figure out the likes and dislikes of your target audience.
Once you have a list of what your viewers want to see, your posts will become more appealing and will get more engagement, boosting your chances of triggering the TikTok algorithm.
- Be Consistent
TikTok expects you to post quality content consistently. However, there is another form of consistency they expect from you. As a content creator, you need to have a particular social media lifestyle you can be identified with.
Think of it as your branding. You need to map out a unique direction for your content and stick with it. This requires building your posts around a powerful content strategy.
- Get Verified on Other Social Media Platforms
If you’re looking to get verified on TikTok, but you are yet to be verified on at least one other social media platform, your chances of being verified will be slim. The reverse is the opposite if you have already been verified on other platforms.
Verification on Facebook, Twitter and Instagram doesn’t come easy. These platforms can only give you their blue tick of approval if you meet their strict requirements. If you have beenverified on any of these platforms, you can connect these accounts to your TikTok account to boost your credibility, which in turn increases your chances of being verified.
- Follow the Rules
Although TikTok does not provide a list of requirements you should follow if you want to get verified, their community guidelines can serve this purpose. You need to strictly follow these guidelines. Breaking any of these rules will make you lose your good standing on TikTok, and a moderator will flag your account when necessary.
Unfortunately, once you have violated any of these guidelines, you will be decreasing your chances of being verified. The community guidelines are open to amendments, so to avoid an unintentional violation of these rules, we recommend reading these rules occasionally to check for any updates.
- Go Viral
This is a tough nut to crack. However, one trend has been observed among verified accounts—most of them had at least one viral post before earning the verification badge. So, if you want to get verified, you need to go viral.
The best way to go viral is by creating content with the “wow effect.” You can further maximise your chances of going viral by boosting your engagement rate with paid promotional services.