Joanne Adrian

Editor in Chief · UseViral

Joanne is UseViral's editor in chief. She has written and edited the guides on this blog since January 2024 — the platform rules, the growth tactics and the buying advice — working from the platforms' own published documentation and what we see running growth services day to day. Her editorial career started at Adobe, and what she cares about most is the work behind the words: where a number came from, whether a claim holds up, and whether a piece is genuinely useful rather than just well-phrased. She also writes and speaks fluent Spanish, French and German.